Doing Well by Doing Good

Our History

Our work is inspired by Peter Drucker’s insight that true strategic success lies in “aligning an organization’s strengths to make its weaknesses irrelevant.”

In our previous roles, we saw how strategic initiatives often faltered—not for lack of ideas, but because of a gap between vision and execution. Internally, planning was often too high-level; externally, it was too shallow or disconnected. The result? Vague objectives, unrealistic timelines, and poorly defined outcomes. This disconnect was often exacerbated by a lack of organizational self-awareness or inadequate understanding from external consultants.

CASK was born from these lessons and shaped by the many mentors who influenced our thinking. Our mission is to create a sustainable business rooted in Northeast Ohio—our adopted home—while championing a more philanthropic and impactful approach to strategy and marketing.

Planning for your vision and direction

At CASK, we believe in the power of doing well by doing good. This philosophy has long inspired our team and is at the heart of everything we do. With over 25 years  experience in business marketing and strategy, combined with more than 21 years supporting the growth and development of national nonprofit organizations, we've crafted a unique approach that blends proven business insight with purpose-driven guidance.

Our goal is to help organizations—both corporate and nonprofit—tap into their most authentic potential. A single strategy session with CASK is designed to transform vision into actionable plans, complete with measurable outcomes. For many of our partners, this jumpstart is all they need to move forward confidently. For others, we offer scalable, ongoing support tailored in monthly increments to fit the needs of their deployment journey

Why “CASK”?

CASK is A Roll-up-your-sleeves Strategy Firm maximizing the impact of purpose-driven non-profits

We love the analogy and marriage of science and art that goes into maturing anything in CASK form. We also value the opportunity we have had to pull bits and pieces from various mediums as part of life long learning which we view as akin to the fermenting and fomenting that takes place in a CASK. Continuous improvement, perseverance and the ability to take what is good and make it better over time is at the heart of the CASK model.

Our Name

CASK fermentation has log been an art used by enthusiasts who appreciate the craft and the unique flavors and character it imparts to the final product. It allows for a fresh, complex “brew” that delivers a distinct experience. We chose CASK as a metaphor to symbolize a container where all your thoughts and ideas can be fermented into strategy and implementation practices.